Some interesting stats just came out from Pew Internet Research. In looking at these statistics, I am amazed that 91% of American adults have a cell phone. Who are these 9% of people that don’t have one? Are they seniors, low tech people, or people of the back woods? I am so curious and want to know who they are and where they live. I bet they are someone you know. I have to say, that I only know one person that does not have a cell phone. She is in her late 40’s and just does not like technology. She doesn’t own a microwave, or cable TV. She is a purist. I like and admire her, but I am her opposite. Even my eighty-eight year old father has a cell. Granted, it is never turned on, but he has one as I insisted on it for emergencies. My Mom has a cell phone, and she complains the keyboard is too small and punches the number with a pencil to call someone. It is hilarious to watch.
Of these, 56% of American adults have a smartphone. I love my smartphone, and it makes my life go round. My best friend, who is 43, just upgraded to an iPhone yesterday because it was on sale. She is so happy, and now understands why I kept telling her she should upgrade. She is not a first adopter, but is getting there because of me, and of course the sale she could not refuse. Wait until I Facetime her…that will be fun.
Here are some other statistics that are interesting; 28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry, and 34% of American adults own a tablet computer. – You can find more at Pew Internet Research- http://www.pewinternet.org/
Web 2.0 is rapidly growing into Web 3.0 and beyond. The Internet is social, smart and personal and those features will only become more prevalent in the future. The technology available for the restaurant and lodging industry makes digital marketing complex but exciting. We now have the ability to reach a more targeted audience on a much deeper level than ever before and it is time you take advantage of these resources. Check out the keynote presentation I recently gave to the Florida Restaurant & Lodging Association’s Marketing Summit in Tampa, Florida. Hopefully this will help you get up to speed. If you feel inspired to do so, please leave your questions, concerns, or comments below. Happy Marketing!
More and more law firms are agressively marketing on the internet. Giving away some really good pointers here for law firms that are looking to take the Internet plunge.